EA Vows To Learn From Its Mistakes With Star Wars Battlefront 2
Players have been heard.
Last year was stuffed to the brim with complaints about EA's latest addition to the Star Wars franchise, Battlefront 2, and rightfully so. Gamers weren't fond of the microtransaction system that was in place, and they made sure that their voices were heard loud and clear.
In a recent executive reshuffling at EA, Patrick Soderlund, who previously headed up the company's worldwide studios, was named chief design officer. The controversy over these loot box and microtransaction implementations was noted by EA, and Soderlund knows they made mistakes, and it's the management's responsibility to fix them.
"I'd be lying to you if I said that what's happened with Battlefront and what's happened with everything surrounding loot boxes and these things haven't had an effect on EA as a company and effect on us as management" he said. "We can shy away from it and pretend like it didn't happen, or we can act responsibly and realise that we made some mistakes, and try to rectify those mistakes and learn from them".
Of course, EA's management is looking to learn from these mistakes so they don't happen again, and it starts with its monetisation methods it approves for its upcoming games.
"We had the intent that was designed for us to have more people to play it over a longer period of time" Soderlund said when explaining the decision to add loot boxes. "And like a lot of other games on the market, to be able to afford to do that we had an idea of getting returns from that. But at the time, we got it wrong. And as a result, we had to take very quick and drastic actions to turn everything off, and we've since worked and redesigned the progression system. People seem to appreciate what we've done, players are coming back, and we're seeing stronger engagement numbers. People seem to think that for the most part, we got it right. It doesn't mean we will stop. We'll continue to improve the game, we'll continue to push on these things, and we'll have to be cautious with what this means for future products".
"We have taken significant steps as a company to review and understand the mechanics around monetisation, loot boxes, and other things in our games before they go to market. For games that come next, for Battlefield or for Anthem, [players have] made it very clear that we can't afford to make similar mistakes. And we won't".
Soderlund has promised to change what players don't like, though he's also aware of the company's image among gamers. "It's clear that players see the company differently than we do. And in that situation, as a member of the executive team, as the guy who runs all of the studios, I have to take that seriously".
"We have to take action and show people that we're serious about building the best possible products, that we're serious about treating the players fair, and we're here to make the best possible entertainment that we can", he said. "And in the cases where we don't get it right, we just have to listen and learn from it and be better".
Are you looking forward to a shake-up in monetisation practices in EA's games? Let us know below!
Written by Megan Parker Posted Has 8 Comments