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Hellblade: Senua's Sacrifice Reaches 500,000 Sales Within 3 Months

Congratulations!

Ninja Theory's action horror title is officially making profit for the studio within just 3 months of its release. There's been some concern that single player AAA titles are declining, however Hellblade proves that there's still hope. I'm glad to hear that, not a fan of multiplayer games myself!

Ninja Theory announced in a recent press release that their low budget AAA title has officially sold half a million copies. Hellblade has gone from almost breaking even to making a profit in just under a month. Ninja Theory did plan for 500,000 sales eventually, however they were expecting to reach that figure 6 months after release, not in half that time; congratulations!

Here is the full list of stats from Ninja Theory's announcement:

  • Over 75k preorders on both PC & PS4 before launch
  • 2k units sold in the first week at $29.99
  • Over $13m in revenue in 3 months
  • 500k sales in 3 months, putting the project beyond breakeven and into profit. Our prediction was to be a this point at 6 months from release
  • Development took 3 years and an average team size of 20
  • Game sold as digital only
  • Half the sales were on PC

"The escalating stakes in the AAA retail publishing model has killed off countless independent studios like us, many smaller publishers, and is now straining even the largest publishers" said Tameem Antoniades, Ninja Theory co-founder, in a statement.

"This isn't survival of the fittest but a routing of the creative base upon which this industry was built. The future isn't written and we don't believe that the writing is on the wall. AAA will always exist but we need strong alternatives as well.

Three years ago we announced our intention to find a way to do our best work outside the AAA retail model and have openly documented the journey in our thirty development diaries.

The final step is to share our commercial model and digital sales data for the benefit of developers. The more data we have for alternative business models, the more developers can make informed commercial and creative risks. For the benefit of our beloved medium, we'd like to encourage other developers to share their own data as well wherever possible.

Thank you to everyone who has supported us and made Hellblade: Senua's Sacrifice a commercial and creative success".

Have you picked up Hellblade yet? If so, what do you think of it? Let us know below!


Tags: PS4, PC

Written by Megan Parker Posted Has 13 Comments


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