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“The flood gates are open” for PS4 pre-orders, supply rumoured to surpass the Xbox One at launch

A UK gaming store employee has leaked an internal memo sent from Sony regarding PlayStation 4 system reserves. 

In the memo, Sales Drivers are informed that “until further notice,” Sony has allowed the store to “take unlimited pre-orders beyond [their] current allotments.” 

This is a turn around for Sony Computer Entertainment, who’s CEO Andrew House last week told The Wall Street Journal that “demand may outstrip supply,” after rumours circulated that units may run out before Christmas, with the second shipment suspected to arrive on December 31st

However, this new information indicates that the second shipment may now actually arrive before Christmas in mid-December. 

This suggests that Sony has ramped up production of the PlayStation 4 console to meet high demand after a very well received reveal at the E3 Expo at the beginning of June resulted in impressive pre-sale numbers. 

By comparison, the memo tells employees of the store to “NOT exceed the grand total amount that [they] can reserve up to on Xbox One.” This suggests that while there was a fresh allotment of units of the Xbox One, quantities for reservation are still in limited supply.

Despite this, sources have suggested that the controversy surrounding Xbox One’s strict DRM policies and the subsequent reversal of them has damaged pre-sale figures for the Microsoft console, and that sales of the PS4 are likely to exceed those of the Xbox One at launch. 

However, with neither company releasing any pre-sale figures, we are not likely to know who is winning the war for most-wanted next-gen console until sales figures are released early next year.

Either way, this news comes as a surprise when the PS4 was expected to be in short supply when it launches later this year.


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Tags: PS4

Written by Eleanor Jane Louise Shakeshaft Posted Has 1 Comments


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