Here's Why EA Didn't Want To Put Cosmetic Lootboxes In Star Wars Battlefront II
Blake Jorgensen reveals all.
By now you're probably getting a l'il tired of hearing about Star Wars Battlefront II, but be sure to stick around for this article - EA has explained why they didn't want to put cosmetic lootboxes in the game.
I'll speed through the overview of Battlefront II's lootboxes - they contain items that make it easier for you to win / give you an advantage and naturally fans weren't particularly chuffed about that. The lootbox system has also been compared to gambling by multiple bodies and politicians. EA then temporarily removed said lootboxes, assumingly after receiving pressure from Disney, but they'll be back at some point after changes have been made to the system.
One burning question is "why couldn't there be cosmetic only lootboxes?", while it's not the best system, it's certainly better than the current system in place in Battlefront II. Well, during the Credit Suisse Annual Technology, Media & Telecom conference, EA CEO Blake Jorgensen addressed this issue, explaining that it was an issue of Star Wars canon.
Jorgensen stated that putting in cosmetic options that weren't in line with what players would usually expect will disrupt the canonical look of the series. "The one thing we're very focused on is not violating the canon of Star Wars. It's an amazing brand that's been built over many, many years, and so if you did a bunch of cosmetic things, you might start to disrupt the canon. Darth Vader in white probably doesn't make sense, verses in black. Not to mention you probably don't want Darth Vader in pink. No offence to pink, but I don't think that's right in the canon".
"Listening to the consumer when they start playing the game, six months from now, even six years from now, is very important to us", Jorgensen said. "And I would say that if we're not making some mistakes along the way and learning from them, that's when you should worry about us. But our view is these are great opportunities for us to continue to tune the game, to adjust these things".
"We pulled off on the MTX (microtransactions), because the real issue the consumer had as they felt it was a pay-to-win mechanic. The reality is there are different types of players in games. Some have more time than money, and some have more money than time. You always want to balance those two".
"We're not giving up the notion of MTX" Jorgensen continued. "We're listening and learning to the community in terms of how to roll that out in the future, and there's more to come when we learn more. But I would say that we're certainly not changing our strategy. We think the strategy of deeply engaging games, keeping the community together, and allowing people to play those games with new content coming via events over time is critical to the future of our business. We feel like we've nailed that in the sports games, and we'll try continue to try and find the best model that works in the non-sports games".
What's your view on the whole cosmetics lootboxes discussion? Let us know below!
Tags: PS4, Xbox-One, PC
Written by Megan Parker Posted Has 13 Comments