Microsoft has taken a big step towards bringing themselves back into running for next-gen supremacy as they announce the Kinect-less Xbox One SKU.
This new Xbox One bundle will come with one controller and is going to cost around £350. This brings it to the same price as Sony's PS4 and takes £50 off the going price of Xbox One with a Kinect.
This comes as a bit of a shock following Microsoft's comments on standing by the Kinect in recent months, but it seems the time to take action has arrived.
Find the announcement video above where Microsoft explains that this decision has been made based on customer feedback, but also insists that Xbox One is still best experienced with Kinect.
So... anyone fancy an Xbox One now? Let us know.